Ik weet het beter

Iedere dinsdag ontvang ik "Gitomer's sales caffeïne". Inmiddels nummer 307 en ik kan me niet anders herinneren of ik word er vrolijk van.

Ik lees 'm altijd met een groeiende glimlach en die gun ik iedereen, je ontvangt 'm GRATIS; alleen het lezen KOST je tijd... Jeffrey refereert met onbeschaamde humor onophoudelijk aan zijn zelfbenoemde goddelijkheid. "There are two kinds of people: Those who love my seminars and those who have not yet been to one"

Dat soort dus.

En als al je poriën openstaan geeft 'ie af en toe een antwoord op gestelde vragen dat haast te simpel is. Raak als wat, maar alleen als je geraakt wil worden.

Onderstaande kan ik echt niet beter samenvatten. Op verzoek wil ik het nog wel vertalen:

Vraag:

Jeffrey,

At your Atlanta seminar, you mentioned something along the lines of, "Don’t offer a customized solution to the customer, but give them an answer to their problem." They want answers, not solutions. Could you elaborate on why an "answer" is better than a "solution?” And what, exactly, is the difference?

Thank you,
Bob

Antwoord:

Bob,

Almost every company on the planet wants to be solution-oriented and offer solutions. How dare you walk into someone’s place of business where the people spend 8-10 hours a day in their environment, in their situation, and you bursting in for 10 minutes or an hour offering to solve all their problems. The key is having your perspective customer develop confidence in your ability to help them. If they perceive you can help, then they will pursue to resolve. The reason I use answers is because it implies that you know their situation, their problems, or their issues and that you’re able to answer their questions and provide answers based on their current situation and future needs. If someone came to you and said “I have the solution for all your sales problems.” What would you think? Suppose the same person came to you and said “I’ve been in the sales world for a very long time and I’ve developed a few answers for myself. If you share your situation with me, I’ll try to figure out a way to adapt my answers so you can use them. That’s a heck of a lot better than “we provide solutions.” That’s the short answer. A longer answer will appear in a future column.


Best regards,

Jeffrey

End of quote

...

PS. Uiteraard heb ik nog even toestemming gevraagd om dit stukje te gebruiken en dat was OK als ik maar de goed zou linken en het navolgende meepubliceerde:

Jeffrey Gitomer is the author of The Little Red Book of Selling and The Little Red Book of Sales Answers. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on sales and customer service at www.trainone.com http://www.trainone.com. He can be reached at 704/333-1112 or e-mail to salesman@gitomer.com.
© 2006 All Rights Reserved - Don't even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer . 704/333-1112